1. What is the trigger of the campaign? Do you already have a list for this trigger?

  2. What is the goal of your campaign? 
    I.e Nurturing leads
    Welcoming
    Onboarding
    Abandoned Shopping Carts
    Recommendations
    Renewals
    Confirmations
    Engagement
    Courses
    Unsubscribes

  3. How many emails does this campaign include, how many days between them?

  4. How many reports do you want to include, do you have specific ones that you wanted to include?