1. Trigger: What is the trigger of the campaign?

  2. Goal: Does this campaign have a specific goal?
    Note:Please find below some goal examples: 
    • Nurturing leads
    • Welcoming
    • Onboarding
    • Abandoned Shopping Carts
    • Recommendations
    • Renewals
    • Confirmations
    • Engagement
    • Courses
    • Unsubscribes

  3. Emails: How many emails do this campaign include?

  4. Timers: What is the time between emails to be sent?

  5. Reports: What reports would you like to have in order to measure this campaign?