• What is the trigger of the campaign? Do you already have a list for this trigger?

  • What is the goal of your campaign? 
    I.e 
    - Nurturing leads
    - Welcoming
    - Onboarding
    - Abandoned Shopping Carts
    - Recommendations
    - Renewals
    - Confirmations
    - Engagement
    - Courses
    - Unsubscribes

  • How many emails does this campaign include, how many days between them?

  • How many reports do you want to include, do you have specific ones that you wanted to include?