1. Have you given us access to the google analytics account?

  2. Please tell us about the company to be audited, what it does, what are its main objectives? 

  3. What is the goal of this Audit?

  4. Can you tell us how this company uses Google Analytics? Is it something they are constantly reviewing to take decisions?

  5. Is there anything specific you need us to take a look at and give you recommendations to improve?

  6. Are there any specific metrics you want to have a report on?

  7. What period of time do you want us to review for reports?